Seller Reputation and Trust in Pre-Trade Communication

Seller Reputation

Seller reputation is an important asset because buyers often choose sellers on the basis of their reputation. This is particularly true when the quality of the good or service transacted is hard to measure and the parties cannot perfectly contract on the outcome of the transaction. As a consequence, the seller will be mindful of building and maintaining a good reputation through the information...

Trust and Reputation Management

I nternet applications have evolved from centralized and private computing platforms to distributed and collaborative networked computing systems. Collaboration is a fundamental Internet computing capability, and collaborative computing represents a significant step toward the continued promotion of openness and social intelligence as Internet systems and applications evolve. However, trust and...

Reputation and Trust

This chapter introduces reputation systems as a means of facilitating trust and minimizing risks in m-commerce and e-commerce in general. It first illustrates the importance of reputation systems in m-commerce by analyzing a list of risks through example scenarios and discusses a number of challenges of building an effective and robust reputation system in e-commerce applications. It then descr...

Trust and Reputation Systems

There are currently very few practical methods for assessing the quality of resources or the reliability of other entities in the online environment. This makes it difficult to make decisions about which resources can be relied upon and which entities it is safe to interact with. Trust and reputation systems are aimed at solving this problem by enabling service consumers to reliably assess the ...

Reputation based Buyer Strategies for Seller Selection in Electronic Markets